èßäAPP

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The Detroit Lions partnered with èßäAPP to position the franchise with access to the most relevant and impactful data, then enable the team to analyze it in real-time to deliver the best experience to fans on gameday.

The èßäAPP War Room at a Glance

Sports teams face many of the same challenges as other enterprise organizations when struggling to streamline data & analytics. The Lion’s needed to access to all their data in one place, improve the speed of insight, and use this information to improve customer experience.

èßäAPPTV

2024 NFL Kick Off with Amon-Ra St. Brown
We have a special NFL episode of èßäAPPTV featuring Detroit Lions Pro Bowl Wide Receiver Amon-Ra St. Brown. Check out what we’re collaborating on together, and make sure to stay to the end of the episode for a fun reveal from our host Todd Gallina!

èßäAPP Analytics War Room in the Media

Ashton Mullinix
Insights Across the Franchise
Insights Across the Franchise
Learn about the cultural shift the War Room formed within the franchise.
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War Room Sizzle Image

One Pride! Catch a glimpse at what the èßäAPP Analytics War Room at Ford Field looks like.

Fox 2 News
Fox Detroit News Segment
Fox Detroit News Segment
Watch the unveiling of èßäAPP’s Analytics War Room at Ford Field!
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KOTV Logo
Sports & Data Feature on KOTV
Sports & Data Feature on KOTV
èßäAPP’s Josh Lindstrom appeared on KOTV to talk data’s role in transforming sports.
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ABC 7 Logo
ABC 7 Detroit News Segment
ABC 7 Detroit News Segment
èßäAPP Analytics War Room at Ford Field featured on WXYZ ABC 7 Detroit.
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Ashton Screenshot Image

Get the behind-the-scenes scoop on what happens in NFL Data & Analytics directly from Detroit Lions SVP, Strategy & Analytics Ashton Mullinix.

èßäAPP Analytics War Room Resources

èßäAPP Analytics War Room Overview

Lions Analytics War Room

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Room Collateral

D&A Overview

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Room Collateral

Microsoft Fabric

Additional War
Room Collateral

Snowflake Foundations